IT|EN

All children
are Original.

In the words of their mums
and dads.

Children all over the world express their originality.
We tell their stories through the camera lenses of four professional photographers – their parents.
From New York to the French countryside, from Copenhagen to the Alps.

This is the heart of #WeAreOriginal, a campaign to celebrate our love for children and for fashion in their daily lives seen through the eyes of those
who love them most.

Our authentic fashion
for your everyday life.

Watch the video

Levi & Lykke

Helena Schütz

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Denmark
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Levi & Lykke
Levi & Lykke
Levi & Lykke
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Levi & Lykke

Helena Schütz

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Denmark

Lykke and Levi speak Danish at school, Norwegian at home, Swedish on their holidays visiting the homeland of their maternal grandparents, and English like their dad. They excel at languages, though nobody likes maths, not even Helena who knows that her children will be creative just like her.

She loves making cars and robots from any cardboard box she finds around the house, while he is always singing and dancing, especially to songs from his favourite video games. They love each other very much. Do they ever quarrel? Sure they do. Brothers and sisters do that all the time, don’t they?

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Quinn & Penelope

Heather Moore

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Usa
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Quinn & Penelope
Quinn & Penelope
Quinn & Penelope
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Quinn & Penelope

Heather Moore

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Usa

Penelope is a super sporty girl, the fastest in her school - even faster than the boys. She has two dreams: to become an athlete and to make bags, which she already enjoys doing with whatever she can get her hands on. Quinn is very good at school, he loves maths, science and cracking cute jokes non-stop.

When they moved from the Texas countryside to New York, they were amazed by the taxis, the subway and the skyscrapers. Now it’s their home, the place where their mother Heather always dreamt it would be.

Andrea & Neil

Bruno Ripoche

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France
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Andrea & Neil
Andrea & Neil
Andrea & Neil
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Andrea & Neil

Bruno Ripoche

/
France

Andrea and Neil do a lot of things together: they watch movies, play with their dog, race around the garden and often quarrel over who wins a board game. They are twins, though they couldn’t be more different. With their fashion photographer dad Bruno and their stylist mum, fashion has been part of their lives ever since they lived in Paris.

Bruno admits that Andrea has her own very distinct style while Neil... well, “il s’en fout”. He couldn’t care less.
And isn't it super cool?

Francesco

Paolo Zambaldi

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Switzerland
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Francesco
Francesco
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Francesco

Paolo Zambaldi

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Switzerland

Francesco loves long nature walks, trekking and flying his toy airplanes over breathtaking landscapes. He got his passion for taking photos of everything from his dad Paolo, and he often carries his toy camera around with him. At school he studies flowers and leaves, and loves knowing how to recognize them.

His dad Paolo takes him to school, but not right up to the entrance because Francesco is an independent child. He is serene, like the mountains around his home.